Christina D. Warner
How AI-Generated Videos Are Changing the Game (with examples)
In this article, I experimented with Lumen5 to create videos. Lumen5 is a video creation tool that uses artificial intelligence and machine learning to transform written content into engaging video content. With Lumen5, you can quickly and easily create social media videos, promotional videos, training videos, and more by inputting your text into the platform and selecting a video template. Lumen5 then uses its algorithms to automatically generate video content by selecting relevant images, video clips, and music.
What I did:
I chose the free option, and I wanted to create two videos — the first, an introduction video to The Marketer’s Guide to the AI Galaxy, and the second, an informational video
Video #1 — The Marketer’s Guide to the AI Galaxy Promotion Video
Once you are on the platform, you can choose video templates categorized by shapes and designs (such as rectangular, round, organic, or angular). For this video, I wanted to convey a sense of cutting-edge futuristic feel and bring in elements of space, technology, and vision.
Once you choose the template (for this one, I chose a rectangular template), you import your URL, review the imported text, and finally, click the button for AI to generate a summary. Lumen gives you the option to customize and edit the design, media, and music and provides ready-made templates. Lastly, the platform offers a feedback option, which can be used to improve the product.
I was impressed! I didn’t have to edit the text too much, and it was fun and easy to click the design options and pick and choose my designs.
And voilà — here is the result.
Video #2 — Christina D. Warner Promotion Video
I had a slightly more difficult time creating a promotional video based on my elevator pitch. The first time I tried the prompt, I found the designs to feel flat, and I didn’t like the AI-generated summary of my biography. I tried linking to my LinkedIn, which didn’t work. I tried adding my public marketing portfolio, but that didn’t work either. The text pulled just wasn’t what I was looking for.
I scrapped the project and decided to redo it. I chose a new template and added it to my main page. Unlike the first video, I actually edited the content a bit more, deleting parts that didn’t fit and adding a call to action to follow me on my webpage.
After a bit of trial and error, I love the result. View below.
Accuracy- 4/5. It’s pretty accurate. One of the platform's strengths is creating videos from a link, which it executes exceptionally well.
Ease of Use — 4/5. It’s very user-friendly, but creating a video still requires a significant amount of human effort. Customizing various aspects, such as the design, music, and other elements, is necessary to produce a high-quality video and cannot be accomplished with just a single click.
Customization — 3/5. Lumen5 delivers professional promotional videos at an affordable cost and offers decent customization.
Scalability- 2/5. At least with the free option, the platform excels in video creation but may not be capable of handling large volumes of data.
Psychological and philosophical implications of AI in videos
Using AI in videos can have fascinating psychological and philosophical implications, and I was curious to learn more about it. So, I turned to ChatGPT for some insights, and here’s what it had to say.
The ethics of AI: AI has the potential to create highly persuasive and targeted marketing videos that can influence people’s behaviors and beliefs. This raises ethical questions about the responsible use of AI in marketing and the potential for manipulative marketing tactics.
Psychological impact on consumers: AI-generated marketing videos can be highly personalized based on data and analytics, which can increase their effectiveness in influencing consumer behavior. However, this also raises concerns about the potential for AI to exploit psychological vulnerabilities and create a negative impact on consumers’ mental health and well-being.
The role of human creativity: AI can quickly and efficiently generate high-quality marketing videos, but it may need more human touch to make a video impactful and memorable. This raises questions about the role of human creativity in marketing and the potential for AI to replace or augment human ingenuity in the future.
The impact on society: AI-generated marketing videos can profoundly impact the community by shaping people’s beliefs and behaviors. This raises questions about the responsibility of companies and marketers to use AI in ways that promote positive social values and avoid harmful outcomes.
In conclusion, Lumen5 is a user-friendly and cost-effective platform for creating videos with AI technology. While its scalability may be limited in the free version, the platform’s customization capabilities and high-quality templates make it a great choice for small businesses and individuals. However, we must consider the ethical and psychological implications of AI-generated videos as technology advances.
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